Re/Ad
Re/Ad is the smart software that writes real estate advertising copy. This program has been extolled by The Real Estate Review as `the most innovative product in the past 50 years in the real estate industry.` More than 60,000 users in all 50 states, The United Kingdom, Canada, Australia and New Zealand since its PC introduction in 1985. Anyone can write successful real estate ads with this program by entering just basic information on any house, condominium, or townhouse.

About Re/Ad
A year long study by a group of Cleveland State University statisticians followed all listings of a major, multi-office realty company. Of 146 possible variables that could have affected the sale of a home, they found TWO that were statistically meaningful: ADVERTISING and FREQUENCY OF ADVERTISING. Re/Ad can help take care of these variables by allowing you to write `A Fresh Ad Every Second`.

No real estate group in the country does the kind of continuing, in-depth research into buyer and seller behavior that The AdWriter AdVantage does. The AdWriter AdVantage`s research has defined five major buyer `Lifestyles` that constitute the current U.S. resale home buying-public. Each Lifestyle has its own totems and taboos, housing preferences, likes and dislikes, psychological needs and even language preferences. The AdWriter AdVantage can analyze a property and then write an ad using language and hometypes from American Lives research and its `Lifestyle` information. This allows Re/Ad ads to have tremendous `pull`. And Re/Ad allows you to write any number of fresh ads for the same property in just seconds - each ad sized just as you have specified.