About AdWriter^®

The AdWriter Story AdWriter® and The AdVantage System® software have been essential tools for Realtor-advertisers to effectively and efficiently target their audiences for decades. The concept was developed by Douthit Communications, Inc. chairman Harold K. Douthit, who commissioned marketing studies into homebuyer and homeseller behavior in the marketplace. This resulted in “smart” ads by identifying buyers most likely to respond to a property. The system-generated ads are written better and faster, to a specific character count and a target market.

Hal Douthit

In fact, AdWriter’s Externet^® web based magazine utilizes this information and “collaborative filtration,” the same concept used to determine consumer buying patterns for Amazon.com, to help the buyer locate relevant properties faster. Ads are produced with precise copy in any size and any format, in English or Spanish, all based on extensive research into buyer’s habits and behaviors. The AdVantage System also controls the creation of entire homes magazines and helps track the advertising history. An agent or office can review previous listings, write ads for properties to be advertised on any given day and electronically mark them for publication. The system eliminates proofs and corrections making deadlines more flexible and less stressful. The AdVantage System is used by newspapers and publishers of all sizes and works so fast that a graphic artist who once took three days to produce a full-page ad can now complete one in just 12 minutes. These intuitive ads tell the story of each home while cutting costs, saving time and increasing sales for corporate offices, large brokers, publishers, smaller offices and single agents. No wonder AdWriter’s software has been called “the most important development in real estate in 50 years” by the Real Estate Review.